Why We’re Now Matix Accounts®

Choosing a business name is not for the faint-hearted. It’s a journey of creativity, legal checks, soul-searching, and, yes, quite a few “that one’s already taken” moments. After much exploration, reflection, and due diligence, we’re proud to share that we are now officially Matix Accounts®.

The Story Behind the Matix Accounts Name

The name “Matix” is a play on the word Mathematics — the discipline at the heart of every business decision, budget, forecast, and financial report we help produce. We wanted something that captured the precision and logic of numbers, but also felt modern, clean, and memorable.

We explored hundreds of options, only to find that most were already claimed — either registered on Companies House or taken as trademarks by other businesses. We didn’t want to settle. The name had to feel like us: sharp, clever, calm, and dependable.

“Matix” stood out because it blended the mathematical foundation of what we do with the “X” factor that reflects how we work — with eXcellence. That little “x” at the end might be overlooked by some, but to us it’s the flourish that signifies detail, care, and that little extra something our clients have come to know and love.

The Trademark Journey

While we found a company that had already registered “Matix” as a trademark, it was in a completely different industry. After legal consultations and plenty of paperwork, we submitted our own application. We’re delighted to now officially hold the Matix Accounts® trademark, allowing us to proudly add the ® symbol to our brand.

This registration isn’t just a legal step — it’s a sign of permanence, professionalism, and pride in what we’ve built. Matix is ours, and we intend to grow into the name with the same commitment to clarity and care that’s always guided us.

Why “Accounts”?

Some may wonder about our choice to include “Accounts” in our name. After all, we don’t prepare statutory year-end accounts for corporations or handle self-assessment tax returns. So why choose a word that might be associated with traditional accountancy services?

The truth is, we do accounts — and we do them exceptionally well. We create clean, consistent, high-quality accounts records that help businesses make better decisions. We employ qualified accountants who are deeply committed to supporting business owners with insight, not just data. So “Accounts” is not just accurate — it’s a confident nod to our roots and our strengths.

From KA to MA

Some of you knew us as Knutsford Admin, and our old brand identity centred around “KA.” We built a solid reputation under that name, and we didn’t want to lose the connection our clients and community already feel with our visual style.

That’s why, although the name has changed, we’ve retained the same brand colours, typeface, and design. You’ll still see our recognisable look — now adapted with our new identity: Matix, or simply “MA.” It’s a fresh chapter, not a total rewrite.

How to Say It

We’ve already had a few questions about pronunciation — and we get it! So here’s how to say Matix: it’s Matix as in Mathematics, Matters, Match, Manners, Magnificent, and Magical. Not like March, Marvellous, or Martha! Once you’ve got it, it’s hard to forget.

We’re so excited about the future of Matix Accounts®. Thank you for being part of our journey — from KA to MA, from admin to accounts, and always from good to great. The name may have changed, but our mission remains the same: to help businesses thrive through clarity, care, and calm, one tidy set of accounts at a time.

With gratitude,

The Matix Accounts® Team